Writer. Editor.
Industry & Community
Storyteller.
Editorial Work
Cover Stories
“White Hot: Esports” | In Print | Digital
An award-winning cover story featuring interviews with Fortune 100 marketing executives on their campaign strategies surrounding esports.
“Backstage Pass” | In Print | Digital
A high-profile interview with Citi’s then global head of entertainment marketing on the brand’s robust sports and entertainment marketing portfolio.
“Experiential in Color: Diversity on Display” | In Print | Digital
A diversity recognition program that shared the unique perspectives of rising stars in experiential marketing.
Trade Media
“A Welcoming Booth Vibe Helps Kohler Celebrate 150 Years”
“Physical Recreations, Digital Engagements Power USAA’s Army-Navy Game Activation”
“How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive”
“Desktops Be Gone: How SXSW Online is Adopting a Roving Approach”
“P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond”
“Intel's Events Program Manager on CES, Activating Locally and Sparking Joy”
“Shifting Gears: Why the Detroit Auto Show is Moving to June”
“Hot Dog! Four Ways Oscar Mayer Manages its Iconic Experiential Program”
Community News
“Doug’s Healing Ways: Cat Earns Top Title”
“Funding a New Hope for Research into Rare Tumors”
Sponsored Content
Multi-year, high-value annual trend report for a client that involved conducting executive-level interviews, developing the annual theme and copy, and assisting in the design, production, distribution, and marketing of the report.
Thought leadership series involving “think tank” calls with the client’s strategy lead, pitching trends and themes, creating copy, and managing the release of the report, accompanying e-letter, and social media promotions.
An advertorial for an event sponsor.
Podcast Interviews
Event Peeps
Mid-year Industry Pulse Check with Erin McElroy, Head of Innovation for Global Events, IBM
Take a Walk With an Executive
Embracing the Possibilities of a New Era with Kim Aimi, Senior Director-Innovative Activations, Visa
The State of the Industry with Alex Sapiz, VP-Global Events, Cisco
The Science of Celebrating Success with Helen J. Stoddard, Head of Global Events, Twitter